Company building
What's needed to evolve the business?
This track focuses on the tactical and structural changes needed at this stage of the company, including delegation, prioritization, processes, team dynamics, and execution.
Coaching for modern founders.
Helping high-growth founders evolve their leadership to scale world-class companies.
100+Founders and executives coached
20+Founders backed as an early‑stage investor
7-figRevenue built as a founder and CEO
19moAverage engagement
Working with CEOs and founders backed by
![Y Combinator]()
![a16z]()
![Lightspeed]()
![GFR Fund]()
![Village Global]()
![Accel]()
02/The problem
Scalingchanges the job.
Founders start working with me when they realize that to meet the growing demands of the business, they need to evolve how they lead.
None of this means something is wrong with you. The next stage simply asks something new of you as a leader. We work together so you can grow into what this phase demands of you.
It usually shows up as
- 01Constant firefighting and unclear prioritization
- 02Challenges balancing working on the product and leading the team
- 03Team misalignment or co-founder tension slowing momentum
- 04Trouble recruiting and keeping the right talent
- 05Decisions that keep routing back to you, no matter what you delegate
- 06Burnout and self-doubt you don't say out loud
- 07Something feels "off," and you're not sure how to name it
A company can only perform
as well as its founder.
Who's focused on
maximizing you?
Your team and investors are focused on making sure the company succeeds. Coaching is a dedicated, confidential space focused on you.
Two tracks,one practice.
Most founder coaching skews either highly tactical or highly reflective. My approach integrates both because, in practice, organizational and individual development are deeply intertwined.
Track 01 · ExternalCompany
building
building
Track 02 · InternalLeadership
development
development
One practice.Channeled into the company
Company building
Leadership development
What's needed to evolve you as a leader?
This track focuses on how you show up as a leader: building awareness, expanding your range, and working with patterns around reactivity, trust, identity, presence, and discernment.
Tactical and deep in the same hour, so you cultivate your differentiated leadership style and build a company that only you can build.
05/Ways to work together
Ways to worktogether.
1:1 Founder Coaching
An ongoing, high-touch partnership across the full surface of the role: talent and operations, finance and budgeting, sales and product, investor relationships, fundraising.
Best for high-impact, individualized growth
Curated sessions on common headwinds that founders face, from co-founder dynamics to tactical planning.
Best for broad, surface-level support
Joint sessions for founding teams: aligning on vision, roles, and decision-making, working through tension directly, and building the communication habits that scale with the company.
Best for strengthening the relationship the company is built on
06/How a 1:1 engagement runs
How a 1:1engagement runs.
Every engagement is built from scratch. Below is where most land, but cadence, format, and scope flex to what you actually need: more frequency during a raise, time on-site when the team is the problem, less when things are steady.
- 01Cadence. Weekly for the first month, then twice monthly.
- 02Sessions. 50 minutes. You bring what's live: a decision, a person, a pattern. No prep required.
- 03Between sessions. Text, email, or voice note. Support flexes with what the company is moving through.
- 04Length. Minimum six months. The current average is 19.
- 05Roster. A small number of clients at a time, closely, on purpose.
07/How the work unfolds
How the work unfolds.
Every engagement is shaped to the founder and the stage, but the work tends to move in three phases.
- Phase 01Orientation & AwarenessFirst 4–6 weeks. Build a clear picture of where you and the company are now, how accurately you're viewing the current scenario, what patterns are recurring, and what the next stage is requiring from you as a leader. Typical inputs: a GPS / North Star session, 360 feedback, Enneagram and Personal OS, and an operating and systems audit of the company.
- Phase 02Surfacing & ImplementationMonths 2–6+. Use the developmental context established in Phase 1 to actively shift patterns and behaviors through experimentation, implementation, and real-time problem solving. The day-to-day topics are often tactical on the surface, but we work through them in the context of the larger developmental arc and leadership evolution.
- Phase 03Individualization6 months+. Move beyond "What needs fixing?" toward "What am I uniquely capable of building?" This phase is less about optimization and more about individualization. There will always be problems to solve, but the coaching expands toward your unique leadership and presence. My methods often layer in deeper modalities such as parts work, somatics, and presence-based work, alongside ongoing strategic leadership conversations.
08/In their words
In their words.
Featured
"Since working with Adam, we have 10x'd our revenue and grown from a three-person startup to a twenty-person team. He has helped us through fundraises, scaling, hiring, firing, and all of the fun stuff of leading a startup while helping us maintain balance through the chaos of growth. He is a tremendous asset in scaling Alinea."
"When your coach is a former founder, it's a cheat code. Adam helps me reason through tactical roadblocks, then takes me to the right strategic perspective to see what's most important now. Through our first deals and a fundraise, Adam's coaching kept me, the company, and my family grounded. The way he helps me channel intuition into prioritization is a secret weapon... though not so secret considering how frequently I recommend him to other founders."
"Adam is the coach I send founders to when the stakes are high and the pressure feels personal…He helped me to first slow down and then move fast with precision. I always walked away from each session with practical tools, a lighter emotional load, or a needed inquiry to ponder. Working with Adam hasn't just made me a stronger operator, it's made me a better co-founder and human."
"Adam is one of the most emotionally intuitive coaches I have worked with. His Socratic method of helping me explore my own problem space feels supportive, non-judgmental, and self-actualizing. Adam has never told me what to do, just helped me understand how to come to an answer if asked the right questions. There isn't a major decision I would make without talking it through with him now."
"Adam draws out what's most true and alive inside me, helping me understand what my gut is saying and why before translating that insight into decisive action. That clarity gives me the confidence to make the right decisions for the business and for myself."
Additional references available on request.
09/About
Founder. Investor. Coach.
I've sat in the seat. I co-founded Based, now Winslow, and ran it as CEO: multiple rounds raised, a 15+ person team, 7-figure revenue, and a hard pivot. Before that, I backed 20+ founders as an early-stage investor.
I've also lived the human side of it. The thrill of raising on your ideas, and the panic attacks after realizing how difficult implementing those ideas will be. The confidence of reaching 7-figure revenue, and the long days that roll into long months trying to recreate that success. The hard conversations when a team just isn't melding, and the stronger resolutions that bring them back together.
Creating a company is one of the fastest ways to face your stuff. My ultimate belief is that it is also a form of self-realization. The company is the vehicle. You are not the company.
My responsibility as coach is to support you in carving your own path.
11/Contact
Get oriented.
The first step is a short intro call. No deck, no pitch. We'll get a read on where you and the company are, whether we're a fit, and the best way to work together.
Book an intro call
Client engagements are confidential